Overview
A statewide organization dedicated to connecting people, fostering conversations, and inspiring ideas, Indiana Humanities (IH) needed a brand and website that better represented their top-notch programming and featured the myriad of faces and places–from the Indiana Dunes to the banks of the Ohio–that truly define their organization.
The Challenge
When the IH team began to plan their next two-year initiative, they knew they needed a more visually cohesive way to share their story. Hoping to create a wider understanding of Indiana Humanities, they sought to revise their visual brand and establish a system for future programming.
Their new website also needed a redesign to more prominently feature the people and places of the Hoosier state, aligning with this new brand. Just as importantly, it needed to provide a simpler, more flexible, streamlined experience for IH’s audiences and for the members of their team who manage the site.
Our Work
In order to visually align with their existing branding used by organizations and stakeholders across Indiana, we dusted off and modernized the IH mark and created a vibrant visual vocabulary that warmed and extended their brand presence with a fresh palette and shapes, textures, and fonts that emphasized both classic and welcoming qualities.
We designed Indiana Humanities’ new responsive website to amplify the updated branding, providing more real estate for IH’s fantastic photography alongside flexible page templates that allow for layouts unique to specific programs and grants. In addition, we built easy-to-use management of resources, files, forms, maps, and events into a custom WordPress CMS. Through vibrant visuals and an audience-focused approach to the web experience, SmallBox helped IH put the human back into “humanities.”
The end deliverable was what we had envisioned and more. SmallBox successfully melded all of our ideas into a cohesive visual strategy and helped us think through long-term accessibility and content management with our new website...SmallBox rocks!
- Kristen Fuhs Wells, former Vice President, Indiana Humanities
