Our Approach

Our projects begin with a deep dive into learning all that we can about your organization, your purpose, and your audiences. Our process is fun, thoughtful, and rooted in human-centered design. We’ll ask a lot of questions, play a card game or two (hello, Brand Deck), and maybe even collaborate in a sketch session. At the end of the day, through proven methods, we aim to capture the heart and soul of your organization in a way that aligns your team and resonates with your audiences.

Our Brand Services

Visual Identity

From naming and concepting to polished marks and brand systems, we will work together to establish the foundation of your brand.

Brand Guidelines

Establishing a single source of truth for your team, we'll capture your brand's elements into a document that includes brand persona, tone of voice, color palette, fonts, icons and other brand standards.

Messaging Toolkit

We'll create targeted brand messaging that serves as a foundation for your team's content and communications development.

Collateral Design

We bring your brand to life with design that captures your voice, reflects your style, and tells your story.

Storytelling & Publications

Whether it’s a video, annual report, or magazine, we help you tell your story through thoughtful design, powerful visuals, and engaging content.

Environmental Branding

When it's time to bring your brand to life, why stop at business cards? We can support you with environmental branding that will be sure to leave an impact.

Good brands look nice. Great brands inspire.

“The professionalism and organization of the SmallBox team inspired us to follow suit. It made us want to match their level of organization, passion, and professionalism to assure a stellar outcome.”

MIKE TSCHOHL, Schwarz Partners

Ready to get started on your next project?

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