Sarah Herbert

Sarah is passionate about designing for the human experience and improving the lives of those around her.

Sarah’s gifts of design, systems thinking, and empathy give her the unique ability to craft solutions that deeply connect with audiences. As a creative leader, Sarah helps others visualize what often seems beyond their grasp.

Sarah has spent her entire professional career in an agency setting, serving over 60 clients across 120 projects. Her favorite work involves solving complex problems by putting people at the center of the solution. Whether it means going out into the field to collect contextual data, using visual sensemaking to illuminate opportunities, or designing experiences to meet people’s real needs, Sarah enjoys everything about the design thinking process. Building on her love of learning and co-creating, she has developed SmallBox’s toolkit of human-centered practices.

Outside of her role as Senior Design Director, Sarah enjoys experimenting with recipes, traveling the world, and figuring out her next DIY home project.