Human-centered work is not only core to who we are – but how we work.
No matter the project, people are at the center of our work. We seek feedback, listen to each individual’s story, and develop opportunities with open minds. We believe our research and data will ultimately define the best solutions. Our hands-on approach is inclusive of diverse teams, encourages ownership and participation, and results in long-term organizational value.
By incorporating human-centered design – also called design thinking – into our approach, we’re able to uncover unique insights that encourage bold, creative solutions. So how do we do it?
Not only is care one of our core values, it’s also how we choose to tackle every challenge. We begin projects by getting to know the people directly affected by these challenges – listening to their unique stories and experiences. From a research standpoint, you could call all of these stories qualitative data. They do serve as data for us, but more importantly, they give us a window into the root of the challenge we have been asked to help solve.
Once we’ve gotten to know the people we’re working alongside, we seek to connect the common threads and expose the distinct disparities between experiences. Because an individual person’s experiences are so unique and varied, the sense-making process isn’t always easy. Though, in the end, we are able to uncover opportunities to make an impact through design.
The opportunities we uncover give us room to explore solutions that bring about real change. We continue to involve people as we ideate, prototype, and build design solutions, making sure that the things we build will in fact transform the overall experience for all involved.