Our approach is deeply rooted in the process of human-centered design, often called design thinking. This non-linear methodology encourages new perspectives and sparks innovation inside even the most traditional organizations. Our work is defined by asking questions, synthesizing input, embracing and managing uncertainty, and understanding people and their unique needs.
Below, we’ve outlined our intended project plan. The timeline is broken into high level phases, followed by a brief description of each, including tasks and deliverables to be conducted and developed. Please note this is a rough estimate and all of our services are scalable. We look forward to working with you to customize the plan to best fit your needs.
Research & Opportunity Analysis
This phase will focus on empathy-driven design research to help us identify audience needs and site goals that will invigorate its purpose and impact. We’ll work as closely as we can with those you serve (internally and externally) to help define accurate perceptions, experiences, and context. Research may include interviews and surveys, as well as a content and analytics review of the current site. After research, we will identify insights and opportunities before regrouping to review with the core team.
Our human-centered design approach puts people at the center of the problem solving process. Quadel will help recruit any audience members and stakeholders needed for the success of the project.
Existing Research Review
Insights & Recommendations
Building upon initial wireframes from planning, we’ll begin to shape the rest of the site’s foundation moving into designs. While content production and editing should begin as soon as the sitemap is defined, this is a critical time for Quadel and those managing content — whether written, visual, or media-based. While SmallBox can project manage and support content, Quadel will be responsible for content production, editing, and population of content in the CMS.
Optional add-on, during this phase, we can also conduct UI/UX testing, focused on messaging, functionality, or look and feel, etc.
Design (5-8 custom templates)
Content Support & Coaching
UI/UX Testing (optional add on)