Welcome
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SmallBox SmallBox
Questions?  info@smallbox.com
We're so happy to have met you.
At SmallBox we are passionate about helping others and supporting mission-driven organizations, and our team’s excitement for Endangered Species Chocolate is about more than it’s delicious taste. As fellow wildlife conservation and welfare supporters, your mission is one we truly believe in.
Let's recap what we heard
A strategic partnership focused on igniting the impact of ESC.
Endangered Species Chocolate (ESC) seeks a partner to design and develop a website for chocolatebar.com. SmallBox is committed to helping the organization achieve it’s goals, engage it’s customers, and better serve its mission.
  • Goals for the site include: 1. to educate and inform around product and mission, and to encourage visitors to stay connected through sharing contact information; 2. inspire visitors to engage and return to the site.
  • The website will serve as the hub for other marketing initiatives and should provide visitors a compelling reason to share email addresses.
  • The next iteration of the site will include e-commerce functionality and this site should be able to accomodate that update.
  • There’s an interest in understanding the competitive landscape and how ESC shows up online.
  • Content will be revamped and reoganized.
  • Five personas exist, but the website should be built for Activist Annie and Healthy Heather.Would would to launch by World Elephant Day, August 12, but flexible based on project start.
The Project
Bringing you and your customers into the design process

Our approach to projects is deeply rooted in the process of human-centered design, often called design thinking. This non-linear methodology often reveals new ways of seeing and sparks innovation inside even the most traditional projects and organizations. Our work is defined by asking questions, synthesizing input, embracing and managing uncertainty, and understanding people and their unique needs.

We’ve outlined our intended project plan. The timeline is broken into high level phases, followed by a brief description of each, including tasks and deliverables to be conducted and developed.

Opportunity Analysis
Our approach to projects is deeply rooted in the process of human-centered design, often called design thinking. This non-linear methodology often reveals new ways of seeing and sparks innovation inside even the most traditional projects and organizations. Our work is defined by asking questions, synthesizing input, embracing and managing uncertainty, and understanding people and their unique needs. We’ve outlined our intended project plan. The timeline is broken into high level phases, followed by a brief description of each, including tasks and deliverables to be conducted and developed.
Timeline
July 9 - July 20
Description
Our human-centered design approach puts people at the center of the problem solving process. ESC will help recruit any audience members and stakeholders needed for the success of the project.
Project Phase Deliverables
Project Kickoff
Google Analytics
Site Survey
Review of Existing Research
Insights & Recommendations
Planning
This phase will focus on reviewing the existing ESC audience research, as well as supplementing the research with an additional site survey to gather insights around users’ experiences online. The survey will provide clarity around user goals, perceptions of ESC from the existing website, and ideas for improvement and continued engagement. From the analytics review, survey responses, and existing research review, we will synthesize the data collected in order to identify insights and opportunities in the digital space.
Timeline
July 20 - August 9
Description
Our human-centered design approach puts people at the center of the problem solving process. ESC will help recruit any audience members and stakeholders needed for the success of the project.
Project Phase Deliverables
Wireframing
Sitemapping
Some Other Stuff
Design
Timeline
Description
Project Phase Deliverables
Website Design
Payments
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Our Team
We’re driven to work alongside mission-focused organizations.

While each team member is unique, we all share four common values: Curiosity. It’s no accident that our headquarters is in a historic library; lifelong learning is a prerequisite to being a ‘Boxer. Courage. Strategic, intentional solutions & big visions require tough conversations, and a partner willing to offer a transparent perspective. Collaboration. We partner with organizational teams in search of creating stronger solutions together, seeking to learn as much as we teach. Caring. We default to listening & understanding, and are fueled by the passion and people of mission-driven organizations.

Partnership Role: Account Executive
Sarah Herbert
Partnership Role: Designer
Sarah is passionate about designing for the human experience and improving the lives of those around her. Sarah’s gifts of visual design, process design, and empathy give her the unique ability to craft solutions that deeply connect with audiences. Her creative mediums range from watercolors to wireframes. As a creative leader, Sarah helps others visualize what often seems beyond their grasp. Outside of her role as Design Director, Sarah dabbles in painting and illustration, likes to travel, and enjoys trying all the best food Indy has to offer.
Case Studies
We co-create with our partners.

Everything we design is informed by you and your audiences. Our approach ensures that we include feedback from many different people along the way, resulting in a custom solution built to make experiences with your brand better from the inside out. The outcomes we create together speak to who you are, who you serve, and where you want to go. Browse a sampling of our work below.

Harding Racing
A new brand takes flight around the track.
Evansville Vanderburgh Public Library
Transforming libraries into places of wonder.
Indianapolis Classical Schools
Custom-designed website templates for a growing school system.
City of Fort Wayne
Creative production for Ft. Wayne's big dig project.