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December 04, 2014

Who's Your Enemy?

December 04, 2014

I walked around Broad Ripple and asked strangers who/what their enemies were. I asked them to tell me what was standing in their way of being amazing or what they were fighting against.

These are some of their responses:

Think Kit Prompt: "Truthful" Advice

The idea for the video came from some advice I received from Pete Favat, the brain behind the super-succesful Truth Anti-Smoking Campaign and other award-winning creative work.

This four-word insight led the thinking behind the creative work he’s directed over his career (and helped put Waffle Tacos on your radar earlier this year).

Why? Because “Versus” is a powerful word.

You need an enemy because it creates conflict. Conflict makes stories. It makes heroes and villains. It makes Monday Night Football. It makes makes us care. And sometimes it makes us care about brands too.

But we’re not talking about brands, We’re talking about you.

Who’s Your Enemy?


This post is part of Think Kit by SmallBox
Today’s prompt: “Whether you asked for it – or not – what good advice did you get this year? Did it come from an unexpected source? Was it unsolicited, or did you need a word or two after an eventful day, week, or month? Has the advice changed the way you think about the world? Changed the way you think about your advisor? Changed the way you think about yourself? Changed the way you act? Can you distill the message and help the rest of us out, or is it too personal to be universal?"

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